About
Nataly Argüello is a passionate leader and creative professional based in Sudbury, Ontario. Originally from Colombia, Nataly brings a rich international and cross-cultural perspective to her workAs the president of Magū Marketing and Communications, a company she co-founded with her partner, Carlos.Nataly’s career is grounded in research, creativity, and community impact.
Before founding Magū, Nataly made significant contributions as marketing director at Maestro Digital Mine.During her tenure, Nataly played a pivotal role in expanding the company's global presence, enhancing brand identity and visibility.
Before founding Magū, Nataly made significant contributions as marketing director at Maestro Digital Mine.During her tenure, Nataly played a pivotal role in expanding the company's global presence, enhancing brand identity and visibility.
Education
FORMAL STUDIES
My Experience
- MagūPresident2024 - Present
- Maestro Digital MineMarketing Director, Manager; International Business Dev. Coordinator2019 - 2023
- Science North & Dynamic EarthCo-op International Sales; Market Research2019
- ITEG S.A.S.Operations Manager; Product Manager2015 - 2018
- EME Marketing & ConsultingAdministrator; Marketing2011 - 2013
My Services
- Marketing Strategy
- Crafting effective marketing strategies is where my expertise shines. I specialize in designing culturally resonant campaigns that connect brands with diverse audiences, blending data-driven insights with creativity. Whether you're looking to build a new audience or refine your messaging, I help you navigate the complex landscape of modern marketing with precision and heart.
- Event Marketing
- Events are more than gatherings—they're opportunities to create lasting impressions. From planning to execution, I deliver immersive event marketing experiences that captivate your audience. My approach is inspired by my work with vibrant community events like "Colombia Present in Sudbury," ensuring every detail aligns with your goals and brand identity.
- Product Launch Campaigns
- Launching a new product is exciting, and I’m here to make it unforgettable. I specialize in crafting strategic launch campaigns that generate buzz, engage your audience, and drive results. Whether it’s introducing your product to a new market or amplifying its presence, I bring a creative and culturally nuanced approach to the table.
- Media Relations
- Building strong media relationships is key to amplifying your brand’s voice. I help you connect with journalists, editors, and media outlets to secure coverage that matters. From press releases to event coverage, I ensure your story is told authentically and reaches the right audience.
- Case Studies and Testimonials
- Let's create compelling, research-driven case studies that highlight your successes. Through in-depth research, stakeholder interviews, and collaborative feedback, I ensure every detail is accurate and aligns with your brand. Custom infographics enhance visualization, while strategic wording makes the case study both engaging and impactful. The result is a polished, professional narrative that showcases your expertise, builds trust, and serves as a powerful tool for marketing and sales.
- Social Media Branding
- Your social media presence should reflect your story, values, and goals. I specialize in creating cohesive social media branding that resonates with your audience and stands out in a crowded digital space. Together, we’ll build an online identity that not only drives engagement but also strengthens your connection with your followers.
- Video
- Visual storytelling is a powerful way to engage your audience, and video production is my passion. From concept development to post-production, I create high-quality, culturally engaging videos that tell your story effectively. Whether it’s a promotional video or event highlights, I bring a creative and professional touch that leaves a lasting impact.
