Nata de Coco
Exposure and participation at different events to position Nata de Coco in the Colombian market, while gathering data for favorite flavours, presentations, price, and quantity of product through sampling and surveys.
Location
Cali, Colombia
Role
Operations Manager. Market Entry, Product Launch Campaign
The Challenge
The client purchased a 40′ container of Nata de Coco (NDC) from Malaysia to be imported and sold in Colombia. Although the client works in international business, no prior market research was completed prior to this endeavor.
It was imperative to conduct research to make sure NDC was compliant with national regulations (Invima), labeling was in order for sale to the public and to bring up a strategy for distribution and sales.
The Solution
As the Operations Manager, I conducted customs, documentation research and worked on technical data sheets, permits, labeling requirements alongside the manufacturer in Malaysia and the incumbent parties in Colombia.
For our digital strategy, we chose 2 social media platforms (Facebook and Instagram), email marketing and a landing page.
Results
Smooth entry logistics and goods cleared from customs.
Exposure and participation at different events to position Nata de Coco in the Colombian market, while gathering data for favorite flavours, presentations, price, and quantity of product through sampling and surveys.
Achieved placement and rotation in key retail stores such as Almacenes La 14 and Super Inter, restaurants and bars, food manufacturers and 7 school cafeterias.
Our Facebook page reached 2057 fans/likes after 4 months, being limited to only the city of Cali.
Our Instagram page had more than 6400 followers, a wonderful reception from the Cali community.
